My Blog

Hi Guys, Mark here! I was listening to National Public Radio yesterday and they have a new study out where they found a correlation between 4 year old kids and their ability to wait to eat a marshmallow, and their later success in life. Essentially, a large group of kids was tested give a Marshmallow and asked to wait as long as they could before eating it. Years later they located the kids again, … Read More

Hi Folks Mark here! The anecdote and parable I’m about to share is perhaps the most profound one I remember when I think about the freedom of earning a great living, or even getting wealthy online. I’ll let the parable explain itself. Basically, what are you trying to achieve. I first came across it in Tim Ferris’s “Four Hour Workweek” which I think has some great ideas and is a must read for anyone … Read More

Web Master Marketer Michael Cheney said to me once: “The minute you start doing something you ARE that. Don’t let anyone tell you differently.” Meaning: You launch your first website to become a web marketer and YOU ARE NOW A WEB MARKETER! You are that, you work at it, you become that. You have begun. It means, I do it seriously and with INTENT. Are you a photographer or a person who takes photographs? … Read More

There is a fearsome predator marketing. It preys on fear, and preys on our desire to learn and not to act. And that predator is: The ability of a marketers to confuse you into thinking that their product is the best, that what you are doing is wrong! I get emails from folks that say “I realize I was doing it wrong and abandoned what I was doing” because I saw so and so’s … Read More

Hi Guys, Mark here! Building niche sites is a lot like French Bread. For years, the fantastic, traditional artisan made baguette was deteriorating due to being mass produced. The wonderful symbol of the french diet, with it profound craftsmanship was dying. There were even billboards around Paris saying EAT BREAD OR THERE WON’T BE ANY, meaning support your local bakery or it will go belly up. So guess what. THEY WERE ABLE TO MASS … Read More

In my last lesson, I talked about how if you start something, and intend to be it, you are IT from the moment you begin. Even though you are it, recognize that you need to learn more. To Master the IT. What is the best way to Master this field? I learned this the hard way: Anything you are becoming cannot be learned from a book, you need a teacher. Why? Because with a … Read More

I read years ago: don’t overestimate what you can do in a day or a week, but don’t UNDERESTIMATE what you can do in a year, or 6 months. I wanted to share this with you to remind you that what we do in Web Marketing is long term build and not a short term win. Build pages each day, brick by brick. And then, in a year look back. And by all means … Read More

What is Occam’s Razor? Wikipedia has it as …The principle is popularly interpreted as “the simplest explanation is usually the correct one”… Occam’s Razor is attributed to the 14th-century English logician, theologian and Franciscan friar William of Ockham who wrote “entities must not be multiplied beyond necessity” PUT SIMPLY: If you are tired, you probably need Sleep If you are hungry, you probably need to eat If the car is puttering to a stop, … Read More

Hi Guys, Mark here! Indeed Rome was not built in a day, and guess what, they had a lot of free help in the form of slaves. There is no sin, and indeed everything to gain in considering farming out, outsourcing or just plain getting help in building good web properties. Personally, I hate to write. I really do unless it’s this stuff I write now. I have writers I use all over the … Read More

Welcome! Do you know, what that word implies to me? WELCOME! It means, come in, be comfortable, find nourishment and company here. Find warmth, Hospitality and companionship. Be at home here. Why am I saying this? Because what  separates the good from the bad on the internet is CARE. “Web Hospitality” I’m not sure if that is an already coined word, but if not it’s copyrighted to me, Mark Singley 2010. I only found … Read More